Crown's New Generation Equipment, Turns Digital Storage To Reality

Crown's new generation warehouse equipment and forklifts were presented to industry managers at the launch held at Sheraton Grand Istanbul with the motto "Future of Storage".

At the launch of Crown; “The Future of Storage”, Marubeni Distribution and Service Inc. General Manager Eşref Zeka, Crown Sales and Marketing Director Responsible for Europe, Middle East and Africa Regions Simon Emery and Marubeni Distribution and Service Inc. Industrial Products Sales and After-Sales Services Director Bülent Beleda was on stage as a speaker.

In the Forklift Industry for More than 40 Years

Marubeni Distribution and Service Inc. General Manager Eşref Zeka, in his opening speech, underlined that they started to provide services to the logistics sector with Komatsu branded forklifts 40 years ago, and today they have created a customer-oriented business model that meets the needs of many sectors, from logistics to construction, from the mining sector to agriculture and industry. Stating that they offer high-tech products for a sustainable future with Tokyo-based Marubeni and its strong brands, Zeka said; “We are not an organization that only makes sales or aims to deliver forklifts or warehouse equipment. Our priority is to listen to our customers, understand them and offer them the right solutions.” Zeka said that they aim to be a pioneer and contribute to the transformation of the ecosystem by combining second-hand and rental services with a wide service network in both sales and after-sales services.

Crown Factories Produce with Green Energy

Simon Emery; Crown's Sales and Marketing Director for the Europe, Middle East and Africa Regions, emphasized that steel parts are used instead of plastic in Crown equipment produced in factories powered by green energy. Emery underlined that more than 90 percent of their products are recyclable and that 85 percent of Crown parts are produced in-house, thus reducing their carbon footprint due to reduced shipping operations.

Crown Makes Digital Storage a Reality

Expressing that they have achieved a strong brand position in the Turkish market in a short time with their R&D and innovations, Emery emphasized that they placed data at the center of the warehouse and said that; “Crown makes digital storage a reality. With its Gena connected equipment, Crown places data at the center of the warehouse, providing operators with the information and feedback they need to be efficient and productive in their daily tasks. In this way, it increases efficiency and reduces costs. When customers begin searching for fleet management information for their equipment, the Crown Infolink fleet management system allows users to view all of their equipment through an easy-to-use web portal. This allows you to measure performance, uptime, usage and possible accidents.”

Functional Solutions in Warehouses with Vertical and Narrow Aisles

Marubeni Distribution and Service Inc. Industrial Products Sales and After-Sales Services Director Bülent Beleda emphasized that the increasing warehouse costs in big cities in recent years have led to the construction of warehouses with vertical and narrow corridors, and that the importance of equipment that provides functional solutions in 17-18 meter high shelves and 1.5 meter wide corridors has increased. Beleda said that; “It is precisely because of these developments that we started our cooperation with Crown in 2017. We continued to develop and expand our forklift and warehouse equipment product range in line with the emerging needs.” Beleda gave information about the new Crown C-D Diesel Forklifts, which feature low fuel consumption, and the ESR 1000 battery-powered reach truck models equipped with new technologies. Emphasizing that they provide the necessary services for the uninterrupted operation of the machines with our widespread service network spread all over Turkey, Beleda stated that they also support their business partners with financial solutions and advantageous rental services.

Lithium-Ion Battery Technologies Will Stand Out

At the launch organized with the theme of the Future of Storage, Beleda also shared information about the developments that will shape the industry. Stating that battery technology will continue to develop rapidly in the coming years and the lithium ion market will reach much more advanced levels than it is currently, Beleda said that Crown V-Force lithium ion battery technology maximizes storage efficiency and energy saving compared to standard lead acid batteries and eliminates the need for battery replacement.

CROWN BRAND OFFERS SERVICE FROM START TO FINISH TO ITS CUSTOMERS!

Marubeni Distribution and Service Inc. Industrial Products Sales and After-Sales Services Director Bülent Beleda;

“IT OFFERS STABILITY ON HIGHER SHELVES AND CONVENIENCE FOR THE OPERATOR”

“WITH PLATINUM RENT, WE OFFER OUR CUSTOMERS RENTAL SERVICES IN THE PACKAGES THEY DESIRE”

“IT PROVIDES SIGNIFICANT ADVANTAGES IN SPARE PARTS COSTS”

Answering the questions of My Truck Magazine News Manager Öykü İmset at the launch, Marubeni Dağıtım ve Servis A.Ş. Industrial Products Sales and After-Sales Services Director Bülent Beleda said that; “As Marubeni, our philosophy is to add value to our customers, increase efficiency in their business and reduce their costs. Therefore, we do not only sell, we also offer a kind of consultancy service.” Beleda also underlined that they are always there for their customers with financial support and rental opportunities.

“We have been the distributor of Komatsu Forklifts since 1983”

“Crown is the World's Fourth Largest Storage and Forklift Manufacturer”

Beleda, to whom we asked “Why Crown?” as the first question, answered as the following; As Marubeni Distribution and Service Inc. we have been the distributor of Komatsu forklifts since 1983. Technological developments have reached a point where stacking and storage operations cannot be done only with forklifts. With the developments in battery technology, we needed different products. Therefore, we chose to expand our product range together with Crown. One of the main reasons why we chose Crown is; It is the fourth largest storage and forklift manufacturer in the world and the market leader in America. It has technologically advanced products. We have been continuing with our product range since 2017.

“Crown Proves Its Existence in the Battery Market”

“ESR 1000 Battery Powered Reach Truck Offers Stability on Higher Shelves and Convenience to the Operator”

Stating that the Crown brand has proven its presence in the battery powered market for five years, Beleda continued his words by briefly explaining the features of their new products; “We are now introducing the new Crown C-D Diesel Forklifts to the market. However, Reach Truck is already one of the most preferred ones in the market.

We are introducing our products to the market with the new diesel product. With diesel forklifts. In addition, Reach Truck is already one of the most preferred Reach Trucks on the market. ESR 1000 battery powered reach truck is a further improved product. It is equipped with technological features, especially with a different design of its elevator, higher shelves, more stability and easier use for the operator.”

“With Platinum Rent, we offer rental services to our customers in the packages they want”

“Producing 85 Percent of Crown Parts in-house Provides Significant Advantages in Spare Part Costs”

Mentioning that; “As Marubeni, our philosophy is to add value to our customers, increase efficiency in their business and reduce their costs. Therefore, we do not only sell, we also offer a kind of consultancy service.”, Beleda said the following about the services they provide; “We provide consultancy to our customers on issues such as whichever machine they use in their warehouses, they will get more efficiency and reduce their costs. In addition, we offer some financial solutions. We try to support investments made through campaigns with leasing companies.

In addition, our company Marubeni Distribution and Service Inc. also has a rental unit under the name Platinum Rent. Thus, we offer rental services to our customers in the way they want and in the packages they want. We also support our investing customers with periodic maintenance, rental services where all maintenance-repairs and malfunction expenses will be borne by us.

One of the most important features of the Crown brand is; Producing 85 percent of its spare parts in-house. Therefore, this provides significant advantages to our customers and business partners in terms of spare parts costs.”

“We Can See Different Technologies in Hydrogen”

“It is Possible to See Unmanned, Fully Automated Warehouses in the Future”

Explaining his predictions about future technologies, Beleda concluded his words as the following; “Technology is advancing very fast. It's a little difficult to predict. But our impression is that battery technology is advancing very rapidly with the influence of the automotive industry. As of today, lithium-ion seems to be popular, its market is growing, demand is increasing; But in the coming period, we may see different technologies in areas such as hydrogen. In addition, autonomous vehicles have begun to increase in the market. While it used to be very slow and its costs were very high, now it is gradually accelerating and its costs are decreasing. Therefore, it seems that it will be possible to see operator-free, human-free, completely automatic warehouses in the coming periods.”