Hankook Wins Award for The Best Fan Experience in the 2023 ABB FIA Formula E World Championship

This allowed FIA and Formula E officials to acknowledge Hankook’s presence in the racing series’ Allianz Fan Village. With fascinating interactive elements and interesting background information on the company, tyre and involvement in Formula E, Hankook welcomed thousands of fans to its exhibition area at numerous races all over the world. The topic of sustainability, in particular, attracted a lot of interest from visitors.

Hankook Communications Director Felix Kinzer, who joined Manfred Sandbichler (Hankook Motorsport Director), Filip Pawelka (Senior Marketing Manager) and Christian Büttner (Hankook Event and Exhibition) on the stage in London to receive the prize, said: “This is a really magnificent award, which we are delighted to receive, and for which we would like to thank those responsible in Formula E. In our first season in Formula E, everyone in the team has done a fantastic job to encourage fans to be more sustainable. Whether our motorsport department with its engineers and tyre service for the teams, marketing or communications – everyone worked hand in hand to achieve this great result. We have also received very positive feedback from the racing teams and drivers on our premium product, the Hankook iON Race, which has impressed all along the line in terms of performance, energy efficiency and sustainability, and has performed all season in diverse conditions.”